Designing for the world wide web poses both a unique challenge and an extraordinary opportunity. More than any other medium, good design on the web requires a utilitarian outlook. Something that looks great but takes too long to download is useless design. Something that’s beautiful but doesn’t take advantage of the medium’s interactivity is futile design. Every piece of online communication has to give a viewer a compelling reason to want to interact more, to make the jump from impression to click.
www.cpg-global.com
CPG Global is the consulting arm of Downer EDi. CPG’s web site was built from the ground up by T&D. Notable is the custom built content management system which incorporates a project profile data base that also provides intranet functions. The web site code and design allows instant site duplication which facilitates CPG’s rapid global expansion.
www.wastesolutions.co.nz
Waste Solutions a division of CPG feature an online Adobe Flash carbon-counter that measures the reduction of CO2 emissions resulting from deployment of Waste Solution technology. Company expertise is wastewater consultancy and biotechnology solutions for producing energy and value added products from waste.
www.undergroundlocators.co.nz
Main purpose of this website was to provide clients with ways of enlisting company services. Centre piece is a compehensive Location Request form that gathers information relevant to locality specific service provision. Underground Service Locators is a dedicated service locating business.
www.geoffwilliams.co.nz
Geoff Williams’ digital platform to the world at large focuses on his paintings to the exclusion of all else. Masthead menus fade and simple, single colour backdrops project each painting in isolation. Working in close collaboration with the artist stimulated design team input.
www.blackforest.co.nz
Features a custom-built content management system to facilitate data entry on a front-line communications platform which is subject to ongoing updating. The web site also functions as an on-line catalogue. Black Forest Park is an industry leader in Red Deer genetics evaluation and performance enhancement.
www.tophat.co.nz
TopHat Limousines, an associate of Executive Cars and Luxury Chauffeurs Limited focuses on special occasions in addition to seven-seater touring luxury, the attendant economies of scale and effective utilisation of facilities and travelling time. The message is... the occasion starts when the limo doors shut!
www.kilcreggan-homestay.co.nz
An example of a web site with a limited budget that delivers all the necessary information in addition to showcasing facilities by way of an interactive slideshow. Kilcreggan is located 30 kilometres from Christchurch on the “inland scenic route” highway, central to Canterbury tourist attractions.
www.emersons.co.nz
Emerson’s web site reflects the formative days when client and agency preoccupation with Adobe Flash was dominant. Inclusion of this web site is to demonstrate flash utilisation to visually support the brewers creed that “great beer begins with aroma, then comes the texture and flavour and finally the after taste”.