How to distinguish the product from its competition? How to make it impressive? How to enhance its perceived value? Does it deliver the “right” message? While the protection of its contents may be a package’s main objective, packaging invariably calls for a highly refined sense of design.
Cadbury
Conforming to global standards, reengineering for specific print processes and optimising colour specifications for local and international printing companies is all in a Cadbury assignment! Competitive costing coupled with tight deadlines day-after-day honed our expertise in all facets of the print packaging industry.
Newtex
Product names and logotype development, design, assembly, creating icons to identify specific features, mock-ups for potential client presentations featured prominently in assignments which challenged our creative skills and culminated in designs with impact that stood Newt apart in a sharply competitive market sector.
Emersons
“Natural beers” promoted visually through coasters and posters carried the history of Indian Pale Ale and other brew varieties that date beyond the 1880’s; non-pasturised “natural beers” that have ushered in an era of refinement and refreshment. Beers which compete with wine bouquet are branded Emerson’s.
Khmer
Satay marinade and peanut sauce in gift pack splendour are foremost in the Khmer product range. Maximising colour density on polypropylene tubs printed in four colours was achieved by sizing the image area in white (e.g. an undercoat). Vibrant colours and ethnic designs featured prominently.
House Of Tahu
Nature’s Bounty identifies Ngai Tahu Fisheries gourmet soups. Retailing in six colour laminated 500g sachets Nature’s Bounty included such exotic fare as The Original Bluff Oyster Soup, Green Mussel Chowder, Lobster Bisque, Clam Chowder, Abalone Soup and Queen Scallop & Ginger Soup.
Clear Skys
Instore visibility amid less disciplined Eastern Mediterranean retail outlets was paramount. Design simplicity and product identification through colour coding minimised identification problems. New Zealand Honey Products Limited, a bee-keeper co-operative export six varieties in addition gift packs for hotel distribution.